Facebook 2017
, 2017
For all the good Facebook has done in the wake of Hurricane Maria, CEO Mark Zuckerberg sending his cartoon avatar to the ravaged streets of Puerto Rico on Monday afternoon stands out as a tone-deaf misstep. He capitalized on a natural disaster to promote his company's new tech, and the whole thing just felt ... awkward.
For all the good Facebook has done in the wake of Hurricane Maria, CEO Mark Zuckerberg sending his cartoon avatar to the ravaged streets of Puerto Rico on Monday afternoon stands out as a tone-deaf misstep. He capitalized on a natural disaster to promote his company's new tech, and the whole thing just felt ... awkward.
Zuck sent his curly-haired, smiling avatar on a virtual journey to the suffering territory with Rachel Rubin Franklin, the leader of Facebook's social reality team, courtesy of a 360-degree video created by NPR.
Zuckerberg and Franklin's cartoon avatars floated along observing floods and destruction as Zuckerberg waxed poetic about the "magical" quality of virtual reality.
They even shared an awkward high five in front of flooded homes while laughing about how they were using the Facebook Spaces tech from different locales.
Twitter and some viewers commenting on the Live video on Facebook were quick to ask an important question...WTF?
تعليقات
إرسال تعليق